💨 Abstract
E-commerce wellness companies in India are using the Indian Premier League (IPL) to promote and increase the adoption of condoms and sexual wellness products, especially in rural and unreachable areas. IPL's extensive viewership and appeal make it an effective means to engage with a diverse audience and normalize conversations around sexual wellness. Companies like CondomBazaar.com offer IPL-themed product bundles to attract customers and encourage experimentation.
Courtesy: theprint.in
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