💨 Abstract

The Body Shop India has introduced a Disruptive Pricing strategy, lowering prices on 12 popular product formats to attract more customers. This move reflects a long-term commitment to inclusivity and making ethical beauty accessible to a wider audience. The "More Love for Less" campaign supports this launch, showcasing the joy and excitement of customers across age groups.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖