💨 Abstract

The Estée Lauder Companies' New Incubation Ventures and NYKAA have announced the finalists for the BEAUTY&YOU India 2024 program, a competition aimed at discovering and propelling the next generation of India-focused beauty brands. Over 660 applicants from 50 cities participated, with finalists chosen in three categories: GROW, IMAGINE, and CREATE.

Courtesy: theprint.in

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