💨 Abstract

During Durga Puja, Eveready, a battery and flashlight brand, launched an initiative to promote women's safety in crowded spaces. The campaign, 'Eveready Siren – Pujoy Awaaj Tolar Power', includes replacing male voices on megaphones at popular Kolkata pandals with female voices, using the Siren Torch that emits a loud alarm, and introducing a Siren Squad of volunteers.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖