💨 Abstract

Unicommerce's marketing automation platform, ConvertWay, launched an AI-enabled Rich Communication Services (RCS) messaging feature. RCS enables interactive communication between brands and customers, offering interactive buttons, real-time delivery updates, secure messaging, customized offers, and streamlined order tracking. RCS messages have a high open rate and are more likely to be read than emails or SMS.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖