💨 Abstract

Vim, a dishwashing brand, launched the 'Equal Vows' campaign featuring Bollywood couple Rajkummar Rao and Patralekhaa. The campaign encourages couples to share household responsibilities and pledge to equal partnerships. It was also integrated with cultural moments like mass weddings and partnerships with Swiggy Instamart and Bharat Matrimony to drive real change in household dynamics.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖