💨 Abstract

VIRGIO, a sustainable fashion brand, partnered with IIFA 2025 for its 25th anniversary edition in Jaipur to promote sustainable fashion. The collaboration focused on the IIFA Green Carpet, an environmental awareness advocate since 2007. The partnership aimed to link glamour and sustainability, with industry icons like King Khan, Karan Johar, and Kareena Kapoor participating.

Courtesy: theprint.in

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