💨 Abstract

Wonderful Pistachios, the world's largest pistachio grower, launched its first international advertising campaign, "The Better Nut," in India. The campaign aims to increase awareness about the nutritional benefits of California pistachios, positioning them as a tasty, guilt-free, and complete protein snack. The campaign features a striking visual of an arm made of pistachios and will be displayed across billboards, newspapers, and Amazon.

Courtesy: theprint.in