💨 Abstract

Zence, a unified CRM solution provider, has partnered with Google Wallet to integrate rewards into mobile wallets. This allows customers immediate access to loyalty points and coupons, eliminating the need for physical cards or app downloads. Brands can drive customer acquisition, engagement, and loyalty through precision-targeted offers. The partnership aims to boost customer satisfaction, improve brand affinity, and reshape how brands connect with their audience.

Courtesy: theprint.in