💨 Abstract

Nestlé India engaged visitors at Maha Kumbh 2025 with vibrant activations featuring MAGGI and KITKAT, offering moments of togetherness, relaxation, and joy. The MAGGI "2 Minute Apno Ke Liye" campaign emphasized unity, providing warm meals and bonfires. Nestlé also distributed 12,000 blankets to workers and served MAGGI meals to celebrate their contributions.

Courtesy: theprint.in

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