💨 Abstract

E-commerce giants like Amazon and Flipkart are offering deep discounts for their biggest sales of the year, despite protests from retail trade bodies who view this as an unethical practice and a threat to traditional small businesses. The Confederation of All India Traders (CAIT) has accused these companies of undermining India's retail trade ecosystem, stating that deep discounts create an uneven playing field, especially harming smaller retailers who cannot compete with their resources.

Courtesy: theprint.in