💨 Abstract

In 2024, digital media captured 32% of India's media revenues, surpassing traditional media like television. This shift is due to Indians spending five hours daily on mobile, attracting advertisers to digital mediums. The report by Elara Capital states that digital ads are highly effective, with 67% of digital ad revenue coming from 'Search and Social.'

Courtesy: theprint.in

Summarized by Einstein Beta 🤖