💨 Abstract

Crisil predicts television broadcasters' operating margins to rise 300 basis points to 15% by 2026-27, driven by increasing digital offerings improving economies of scale. While this will bring profitability closer to pre-COVID levels, success depends on competing with digital platforms amid changing consumer preferences. Revenue growth has been stagnant due to increased preference for digital content, including OTT platforms.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖