💨 Abstract

The Indian Direct Selling Association, led by Chairman Vivek Katoch, is in discussions with the government to address challenges posed by e-commerce to the direct selling industry. The association is negotiating with the government to control digital marketing sites and ensure direct selling products are not sold online at discounted prices. Only 10 states have notified regulations or formed monitoring committees to protect consumers' interests, as per Katoch.

Courtesy: theprint.in