💨 Abstract

In 2024, fashion and accessories led e-commerce sales with a 30% contribution, followed by beauty, wellness, and personal care at 19%. Casual and western wear were popular in fashion, while face washes, moisturizers, and sunscreens were top-selling beauty products. Tier-3 cities witnessed significant growth in online shopping, with travel accessories, watches, books, and gaming accessories seeing a surge.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖