💨 Abstract
Clothing brands are adjusting their strategies for the summer season, focusing on performance-driven fashion, influencer collaborations, limited-edition drops, and digital storytelling to appeal to modern consumers, particularly Gen Z. The emphasis is on blending comfort with sophistication in clothing and adopting sharper, data-driven marketing strategies. Brands are also reimagining linen as a versatile fabric, targeting Gen Z through digital platforms and influencer collaborations.
Courtesy: theprint.in
Summarized by Einstein Beta 🤖
Suggested
Amid ceasefire talks, Trump says will speak to Putin on Tuesday
BMC Advisors Polo Cup 2025 sees a magnificent victory for PGV Global
Ayushmann Khurrana becomes 'Fit India' icon in PM Modi's Fit India Movement to inspire people for fitness and well-being
Reliance to end free IPL cricket streaming in India, reveals new subscription plans
Atmosphere seemed so volatile, dangerous: Indian PhD candidate who ‘self deported’ from US
BJP TN chief Annamalai, party leaders detained
Soccer-'I do things in my own way', says Man United's Fernandes following Keane criticism
Justice Joymalya Bagchi of Calcutta HC takes oath as SC judge
Pak's NA speaker summons closed-door session, military leadership to brief lawmakers on security situation
Influencer Orry, 7 others booked for 'consuming alcohol' at Vaishno Devi pilgrimage base camp
Powered by MessengerX.io