💨 Abstract

Clothing brands are adjusting their strategies for the summer season, focusing on performance-driven fashion, influencer collaborations, limited-edition drops, and digital storytelling to appeal to modern consumers, particularly Gen Z. The emphasis is on blending comfort with sophistication in clothing and adopting sharper, data-driven marketing strategies. Brands are also reimagining linen as a versatile fabric, targeting Gen Z through digital platforms and influencer collaborations.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖