💨 Abstract
ITC Ltd is using AI and digital technology to boost product innovation, respond to consumer trends, and efficiently serve diverse retail channels. The company began its digital transformation journey six years ago with the Sixth Sense Centre to monitor social media and identify consumer trends. Today, AI tools can extract themes and recommend product ideas based on consumer conversations. ITC has also developed a digital supply chain for various retail formats, and launched over 100 products a year through pilot plants based on insights gathered.
Courtesy: theprint.in
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