💨 Abstract
The FMCG sector is projected to experience strong growth, fueled by a recovery in rural demand that's outpacing urban consumption. Rural consumption growth was 7.6% YoY in Q1CY24 compared to 5.7% in urban areas, according to Nielsen. This resurgence in rural demand is attributed to factors like higher government spending, better agricultural output, and effective regional marketing strategies.
Courtesy: theprint.in
Summarized by Einstein Beta 🤖
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