💨 Abstract

Swiggy Instamart has partnered with the Ministry of Cooperation to support Indian cooperative brands, particularly Bharat Organics and other dairy products. The partnership will provide marketing, technology, and capacity building support, enabling these products to be sold on Swiggy's e-commerce and quick-commerce platforms. A dedicated "Cooperative" category will be created on Swiggy's platform for these products.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖