💨 Abstract

TRIFED, under the Ministry of Tribal Affairs, has partnered with Rooftop to transition from a B2C to B2B approach for tribal marketing. The partnership aims to boost tribal business and improve the skills of artisans. The agreement was signed during the 'Aadi Mahotsav' festival, and President Droupadi Murmu was present at its inauguration. Rooftop is an innovative platform offering art workshops and events.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖