💨 Abstract

In India, a survey by Kiwi and Unomer found that UPI is the preferred mode for daily small transactions due to its widespread acceptance, but for bigger purchases, credit cards are favored due to their interest-free credit facility. The survey also revealed that young consumers focus on rewards and discounts while making payments, with 77% researching rewards and prices before purchase. However, there is frustration regarding missed rewards and lack of instant cashback benefits.

Courtesy: theprint.in

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