💨 Abstract

Reliance Retail's beauty brand, Tira, has launched a lifestyle merchandise line, expanding beyond cosmetics and skincare. The new collection focuses on hydration essentials, including insulated tumblers and a 1l Sipper Bottle, designed for everyday use. Future launches will include travel accessories, wellness tools, apparel, and self-expression products, positioning Tira as a holistic lifestyle brand.

Courtesy: theprint.in