💨 Abstract

Battlegrounds Mobile India's latest campaign, directed by Manu Ashokan, targets introverted gamers who sneak in rounds of gaming during quieter moments amid the holiday season. The one-minute ad, featuring actor Sangeeth Prathap, showcases a gamer avoiding social interactions to return to his love for BGMI, and has garnered over one lakh views, sparking debate on the portrayal of introverts.

Courtesy: theprint.in