💨 Abstract

Groww, a trading platform, revealed the meaning behind the extra 'w' in its name through a creative print ad. The ad used poetic storytelling to suggest that the 'w' represents the ups and downs of the stock market or the wisdom that comes with it. The ad was praised for its simplicity and open-endedness, encouraging readers to interpret the 'w' in their own way.

Courtesy: theprint.in