💨 Abstract

The article discusses the ineffective advertising collaboration between Hrithik Roshan and RuPay, highlighting the mismatch between the actor and the brand's image. It emphasizes the importance of aligning a brand's celebrity endorser with its identity for commercial success. The RuPay ad, featuring Hrithik and Gen Z characters, is criticized for its poor script, forced Gen Z slang, and overall failure to connect with the audience.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖