💨 Abstract

Parle Products has launched a new ad campaign for its Marie biscuit brand, aiming to boost brand recognition and distinguish itself from competitors. The campaign, however, has been criticized for poor creatives and heavy reliance on weak puns. The ads present everyday scenarios where people struggle to understand what "Marie" refers to unless the 'Parle' tag is attached.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖