💨 Abstract

The article discusses the impact of fast-moving social media trends on advertising, using two examples: the "Prashant" croissant mispronunciation and Mahendra Singh Dhoni's revelation about coloring his hair. Brands are now forced to adapt to this chaotic, fast-paced environment, creating agile, informal, and meme-literate content to stay relevant.

Courtesy: theprint.in

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