💨 Abstract
Swiggy Instamart recently collaborated with Himesh Reshammiya for a New Year's campaign, using a political "breaking news" theme to promote their speedy delivery of party essentials. While the Instagram updates were entertaining, the ad fell flat due to uninspired punchlines and a lack of Reshammiya's quirky persona.
Courtesy: theprint.in
Summarized by Einstein Beta 🤖
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