💨 Abstract

Darshan Patel, a businessman from Ahmedabad, ventured into the deodorant industry despite a saturated market due to its growth potential. His brand, Fogg, launched in 2011, captured 10% of the market within three years. Patel's strategy was to create a long-lasting 'no gas' perfume spray and position deodorants as practical grooming products, resonating with Indian culture.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖