💨 Abstract

Assam Police's digital awareness campaign, 'DJ Lockup', aimed at reducing drunken driving, amassed 154 million views, resulting in a 55% drop in accidents in Guwahati compared to the previous year. The campaign, part of the 'No Regret New Year' initiative, went viral, received media attention, and inspired other police forces across India to adopt the concept.

Courtesy: theprint.in