💨 Abstract

The Delhi Transport Corporation (DTC) aims to enhance its revenue and image through digital marketing, online ticketing, and brand collaborations. To achieve this, DTC plans to hire a digital marketing agency for a two-year term. The agency will execute multi-channel campaigns and promote DTC services across digital and e-commerce platforms. Additionally, DTC aims to leverage AI and data analytics to modernize its revenue model and boost community engagement.

Courtesy: theprint.in