💨 Abstract

Mukesh Ambani's Reliance is targeting small businesses to boost revenues from the Indian Premier League (IPL), the world's most valuable cricket league, after a $8.5-billion media merger with Disney. The merged group, India's biggest entertainment giant, is battling Netflix and Amazon, and plans to exploit user data for targeted ads, raising IPL streaming ad rates up to 25%.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖