💨 Abstract

Researchers from IIM Lucknow and Krea University studied the impact of birdwatching on promoting environmentally responsible behavior in tourists. Their study, published in "Tourism Recreation Research," found that birdwatching creates an immersive nature experience that can motivate tourists to act in an environmentally conscious manner. The quality of the birdwatching experience, including guidance and informativeness, directly influences this motivation.

Courtesy: theprint.in