đź’¨ Abstract

India's Eicher Motors, manufacturer of Royal Enfield motorcycles, reported lower-than-expected third-quarter profit due to higher costs and increased sales of lower-margin bikes. The company's EBITDA margin also dropped. The surge in lower-margin motorcycles, such as 'Meteor 350', outpaced higher-margin models. Spending on marketing campaigns contributed to the cost increase.

Courtesy: theprint.in

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