💨 Abstract

Oman is actively targeting the Indian market for tourism, particularly corporate events and celebrations like destination weddings. The strategy focuses on the MICE sector, with the aim of increasing participation and establishing a loyal clientele. Oman offers diverse tourism options, including Muscat, Salalah, and Jabal Akhdar, and is banking on factors like geographical proximity, streamlined visa processes, and targeted promotional efforts to boost tourist inflow.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖