💨 Abstract

Congress leader Rahul Gandhi discussed with the young founders of 100-year-old Keventers the strategy to modernize a legacy brand for a new generation and market. They talked about preserving old recipes while innovating, expanding into smaller cities, and their FMCG foray. Gandhi shared insights from this conversation on social media, emphasizing the importance of supporting such fair businesses for India's economic growth.

Courtesy: theprint.in