💨 Abstract

The article discusses the growing influence of the "silver generation" (aged 50 and over) on the global economy. Despite controlling a significant portion of global spending, this demographic is often overlooked in product design. This exclusion is due to various factors, including biases in AI training data, which can perpetuate stereotypes and miss potential markets. Companies can unlock significant value by tailoring products and services to this group.

Courtesy: theprint.in