đź’¨ Abstract

Congress MLA Ramesh Chennithala ended a 12-year feud with the Nair Service Society (NSS) after an agreement in 2010 to support the Congress in exchange for a key position for him. His 'Nair branding' had been a liability in the past, but it is now seen as an asset due to the rise of the BJP and the shift of Hindu votes to the saffron party.

Courtesy: theprint.in

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