💨 Abstract

The article discusses the upcoming Indian Premier League (IPL) and the resilience of TV in India, despite the rise of digital streaming. TV broadcasters paid over $3 billion for IPL media rights in the most recent auction, reflecting the equal value proposition of TV and streaming in India. Consumers are willing to pay more for better content and service, but regulations restricting differential pricing limit broadcasters' ability to meet this demand.

Courtesy: theprint.in

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