💨 Abstract

World Athletics is considering establishing a new company to manage its commercial rights, with Saudi Arabia-backed SURJ Sports Investments potentially investing up to 500 million pounds. Discussions are ongoing, and a deal may not be finalized. Funds raised would help World Athletics accelerate commercial growth, including creating new events, marketing, and distributing more cash to stakeholders.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖