💨 Abstract

French luxury conglomerate LVMH has signed a 10-year sponsorship deal with Formula 1, commencing in 2025, replacing Rolex as the event's sponsor. The deal encompasses Louis Vuitton, Moet Hennessy, and TAG Heuer brands. The move reflects LVMH's continued expansion into sports sponsorships following its investment in the Paris Olympics.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖