💨 Abstract

Tag Heuer has been appointed as Formula One's official timekeeper for a 10-year partnership with LVMH, replacing Rolex, effective this season. Tag Heuer, previously the timekeeper from 1992 to 2003, will have a significant presence at the season's 24 races with trackside branding and activations. The luxury watchmaker had earlier sponsored Ferrari, McLaren, and Red Bull in Formula One.

Courtesy: theprint.in

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