💨 Abstract

The International Olympic Committee (IOC) and NBCUniversal have agreed to extend their Olympic Games media rights contract in the U.S. for $3 billion until 2036. The deal includes joint projects on technology and digital advertising. The U.S. broadcaster, whose previous deal ended in 2032, is the IOC's biggest single source of revenue.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖