💨 Abstract

Adobe has launched a new AI model, Firefly Video, that generates videos from text prompts, aiming to disrupt the film and TV production industry. The model competes with OpenAI's Sora and tools from TikTok owner ByteDance and Meta. Adobe emphasizes using data it has rights to, ensuring legal use in commercial work. PepsiCo-owned Gatorade and Mattel are early adopters for image generation models.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖