💨 Abstract

Amazon has surpassed its $1.8 billion ad-spending goal for its video-streaming services in 2024, according to a report by The Information. The e-commerce giant has secured commitments from advertisers for ads on Prime Video and live sports telecasts like NFL's Thursday Night Football. Amazon is investing in streaming TV to capture a significant share of ad budgets as they move towards streaming services.

Courtesy: theprint.in

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