💨 Abstract

Audi unveiled a new electric vehicle brand in China, named simply AUDI, to appeal to younger consumers. The brand, developed with Chinese automaker SAIC, will debut in summer 2023, and aims to attract tech-savvy buyers with advanced driver-assistance systems. The new EV series will rely more on local suppliers and technologies, and will include a sportback, SUV, and additional models in the next three years.

Courtesy: theprint.in