💨 Abstract

The Vienna-based advocacy group NOYB has filed a complaint against Mozilla, accusing the Firefox browser maker of tracking user behavior on websites without consent. NOYB claims Mozilla's "privacy preserving attribution" feature, which helps websites understand ad performance without collecting individual data, interferes with user rights under EU privacy laws. NOYB demands that Mozilla inform users, switch to an opt-in system, and delete unlawfully processed data.

Courtesy: theprint.in

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