💨 Abstract

Recovering consumer confidence boosted online shopping in Europe this year, with inflation fueling growth in low-cost platforms like PDD Holdings' Temu, according to Ecommerce Europe. In the US, low-income households have increased online spending more than other groups. European ecommerce turnover is expected to hit 958 billion euros this year, up 8% from 2021.

Courtesy: theprint.in

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