💨 Abstract

New users flocked to Chinese social media app RedNote, days before a potential U.S. ban on TikTok. Amidst this influx, RedNote, also known as Xiaohongshu, is struggling to manage English-language content and build translation tools. American and Chinese users exchanged notes on topics like food and youth unemployment in a live chat on the app. Despite the occasional sensitive questions, the app has surged to the top of U.S.

Courtesy: theprint.in