💨 Abstract

Pinterest forecasts Q1 revenue above expectations, driven by increased ad spend on AI-powered tools. The forecast follows a strong Q4 with record monthly active users and revenue, thanks to the holiday shopping season. The platform's AI-driven ad tools, like the Performance+ suite, help advertisers better target users with automation features. Rising Gen Z users and shoppable content make the platform more attractive to marketers.

Courtesy: theprint.in

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